Our Team
Specialised Team Focused on the Carbon Industry in Agriculture
Backed by Planfarm’s hundreds of years of combined experience in the Australian farming sector
Planfarm TerraWise is an extension of Planfarm’s one-stop professional services, offering a specialised team focussed on in the carbon industry in agriculture, backed by Planfarm’s hundreds of years of combined experience in the Australian farming sector.
Terrawise Team
Graeme McConnell
DIRECTOR OF PLANFARM TERRAWISE & CORPORATE SERVICES and a FARM BUSINESS CONSULTANT
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B.Bus (Agri)
B.Com (Property)
GAICD
Graeme is charged with leading the strategic direction and decisions of Planfarm and additionally partners with clients to ensure they achieve long-term, rewarding outcomes across their entire agri-business. Graeme is renowned for having developed the ‘Planfarm Benchmarks’, now the largest and most comprehensive of its kind in Australia, with cutting edge analysis derived from over 500 broadacre farm businesses in WA.
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B. Ec.; B.Sc (Hons); PhD
Danielle is an applied agricultural scientist. Starting her career in finance, she transitioned to research, completing her PhD which explored the carbon footprint analysis of broadacre livestock systems in southern Australia. As such, she has an in-depth understanding of emissions in agriculture, carbon markets and opportunities for farmers to track and reduce their own footprint. Prior to joining Planfarm, she worked at Curtin University, investigating how data and digital
technologies can improve farm productivity and profitability.
Danielle is now the manager at Planfarm TerraWise, bringing a decade of experience to the carbon advisory division of Planfarm. In this role she seeks to break down the complexities around farm emissions and carbon farming for clients, and to make use of digital technologies that enable farmers to make informed, data-driven decisions that align with their business goals. Danielle is passionate about sustainable agriculture and connecting growers to the opportunities that the rapidly growing carbon industry presents to them.
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B.Sc.; MAgrSc.
An interest in farming best practices lead Eloise to completing her Masters in Agricultural Science at the University of Western Australia where she started to focus on the impacts and potential of farming in the everchanging current farming climate. After spending that last few years helping to teach and research in this area she has now joined the team to fully dive into the emerging industry of sustainable and carbon farming.
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B.Com
Toby loves working at the intersection of robust and healthy landscapes with productive agricultural systems. Having grown up on a family farm south of Kojonup, he went on to study commerce at UWA, then began his career in marketing in Perth. Before long he made his way back to the farm, where he developed a strong interest in sustainable land management. This led him into a career in carbon farming, where he has spent the last four years working alongside farmers and corporate ag outfits to navigate the challenges and unlock the opportunities of this emerging industry.
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B.Sc
Freya holds a degree in environmental science with a major in natural resource management from the University of Western Australia.
She farms with her family in the Great Southern, near the Stirling Ranges, where she has developed a strong connection to the land and regional communities.
With a background in leading community grower groups on the South Coast, Freya advocates for a bottom-up approach to sustainability, particularly in carbon farming and emerging environmental markets.
She believes in empowering primary producers as they navigate the challenges of feeding the world while simultaneously transitioning to a net zero future.
Freya’s combination of environmental expertise and deep respect for producers drives her passion to create positive change for both the land and the communities that depend on it.
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Bachelor of Agribusiness
Originally from Vietnam, Vinh began his horticulture journey with a Diploma in Horticulture from TAFE and experience at a fruit and vegetable packaging shed in Perth. He later pursued a Bachelor of Agribusiness at Curtin University, where he developed strong data analysis skills for agricultural applications. Vinh gained practical experience at Planfarm, assisting with annual review preparations and working with large datasets. Vinh’s current role is Graduate Horticulture Consultant at Planfarm, where he continues to build on his technical and consulting expertise. He also contributes to Planfarm TerraWise, where he enhances and develops tools for carbon analysis.